Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape. Famous Five: Favorite Book? – Rich Dad Poor Dad What CEO do you follow? — Bill Phillips Favorite online tool? — Quickbooks Do you get 8 hours of sleep? — No. If you could let your 20 year old self know one thing, what would it be? — Have a strong strategy early. Time Stamped Show Notes: 01:03 – Nathan introduces Cory 01:30 – Most money is in selling memberships and books on his internet business 02:00 -- $8.99/month membership 02:15 – Products in 100 countries 02:30 – Cofounder of MusclePharm 02:55 – Now a public company 03:15 – “A lot of Wall Street and a lot of boardrooms just really wasn’t for me.” 03:40 – Now owns 3% 04:00 – Went public in 2010 04:30 -- $40 million raised in capital 05:35 – “I learned a ton…. It changed my life forever.” 05:50 – He left the business about 9 months ago. 06:20 – “That thing’s bleeding cash.” 06:35 – Cory was in the programming and products side 06:50 – Proper management was a downfall 07:20 – “It was a rise to the top.” 07:40 -- $160 million in revenue 08:00 – Marketing was huge 08:40 -- Creating a personal brand 09:00 – “I feel blessed.” 09:20 – First gym started for $5000 09:30 -- The Old School Gym 09:40 -- $100k in memberships 10:00 – Biggest expenses 10:40 – six-figures in profit 11:20 – Revenue is more than $100k 11:40 – MusclePharm started at 30 years old 11:55 – corygfitness.com 12:05 – five 4-week plans every month 12:30 – Articles and videos every day 13:00 – Thousands of people use his monthly plan 13:20 – The reason for his vagueness 14:10 – Total revenue was $34k in his first month for his personal brand 15:20 – “There is nobody on the planet who can say they have done what I’ve done.” 16:20 – corygfitness.com, Snapchat, YouTube, Twitter, Instagram 16:40 – Business and Biceps podcast 19:00 -- The Famous Five 3 Key Points: Don’t be confined to the environment you were raised in. Develop your personal brand. Find ways to make your service stand out. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Quickbooks -- Cory’s favorite invoicing tool Business and Biceps – Cory’s podcast Show Notes provided by Mallard Creatives