Raj Bhaskar, CEO and cofounder of Hurdlr. Hurdlr is an online tool that helps freelancers and entrepreneurs track their income and taxes. It helps people save money by calculating deductions within seconds. Nathan and Raj will discuss the beginning of Hurdlr and where they are headed in the future. Famous Five: Favorite Book? – The One Thing What CEO do you follow? — Gary Keller Favorite online tool? — Google Drive, Freshbooks Do you get 8 hours of sleep? — No. If you could let your 20 year old self know one thing, what would it be? — Don’t be so serious. Time Stamped Show Notes: 01:03 – Nathan introduces Raj 02:15 – VisualHOMES acquisition price 02:35 – Revenue model 03:10 – Using proceeds from that as an investor and for Hurdlr 03:25 – Hurdlr launched a couple years ago 03:40 – It tracks finances and taxes for freelancers 04:25 – Competitors 04:40 – “Like Mint but for business.” 05:15 – Quick process compared to competitors 05:55 – They integrate with Freshbooks 06:20 – The business model 06:30 – They are currently pre-revenue 06:45 – Monthly or annual fee 07:10 – Other mobile solutions are different 07:40 – They have no desktop product 08:00 – Mobile is fast 08:30 – Founded 2.5 years ago 08:50 – Costs started in 2014 09:10 – Capital has been over $1.5 million 09:50 – 16 fulltime employees 10:25 – Usage metrics 10:45 – Mileage tracking 11:15 – Syncing with credit card 11:30 – Tens of thousands users, with 70% active once a month 12:00 – Pricing plan 12:20 – Simple and “part of the customer experience” 12:40 – “Pricing should bring a smile to your face.” 13:00 – Referrals 13:15 – Tracking savings through deductions 13:40 – The option to continue paying a monthly fee 14:10 – hurdlr.com with real-time chat 16:15 -- The Famous Five 3 Key Points: Come up with a pricing model that you would feel comfortable paying. Find a niche that sets you apart. Use new technology to come up with helpful solutions. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Google Drive and Freshbooks -- Raj’s favorite tools, besides Hurdlr Show Notes provided by Mallard Creatives