Lego has become the latest big name to join an advertising boycott on social-media platforms, saying urgent action is needed to end hate speech, discrimination and misinformation. The Danish toy company said It would pause paid advertising on all social-media platforms for at least 30 days, and spend the money on other channels. More than 400 companies have joined the Stop Hate for Profit campaign stating It wants hate, bigotry, racism, anti-Semitism and violence dealt with. Facebook said artificial intelligence rooted out 90% of hate speech and it was teaming up with experts and civil rights groups to develop more tools. It has also said it will start to label potentially harmful posts. Learn more about your ad choices. Visit megaphone.fm/adchoices