Publication Date: 2017-06-13
Andrew Essex, CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival, and former CEO of the advertising agency Droga5, discusses his book, The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come . Essex argues that technology has made traditional advertising obsolete. He argues that advertisers have neglected their audiences and offers a glimpse of what the industry could look like moving forward.
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