Tony Leonard, founder and president of nurseVersity—a company that uses next-generation tools, cutting-edge research, and adaptive, personalized learning structures to help nurses and physical therapists prepare for the respective industry exams with maximum efficiency. Famous Five: Favorite Book? – Who Moved the Cheese What CEO do you follow? — Bill Gates Favorite online tool? — There are several Do you get 8 hours of sleep?—No If you could let your 20-year-old self know one thing, what would it be? — Sleep more; eat less. Time Stamped Show Notes: 01:09 – Nathan’s introduction 01:25 – Tony’s company operates under a monthly subscription format 01:45 – He helps people pass their qualifying exams the first time 02:15 – 10,000 customers, with $152,000 in revenue last month 03:00 -- $35.50/month per customer 03:30 – Scholarship program 05:00 – One-time payments 05:40 – How they manage churn 07:30 – Cost to get a customer 08:40 – Company is based in Louisville, Kentucky 09:00 – Churn for their company 10:15 – Lifetime value is about $300 per customer 10:30 – They are looking to raise capital 11:00 – Capital to date is $4 million 11:15 – Connect with Tony Leonard on LinkedIn, or at Nurseversity on Facebook, or tony.leonard@nurseversity.com 13:40 – The Famous Five 3 Key Points: Show your customers you care. Think of ways you can increase capital and scale your business. Sleep more, and eat less. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Who Moved the Cheese – Tony’s favorite business book Show Notes provided by Mallard Creatives