Vincenzo Ruggiero, founder of Prospect.io. Vincenzo has a wife and two children, with one born just days ago. With the chaos of a new baby, Vincenzo has still found a way to support himself and his family and manage a new and growing business. Famous Five: Favorite Book? – Getting Real, Rework What CEO do you follow? — Joel Gascoigne Favorite online tool? — Freshbooks, Slack, Trello, Appear Do you get 8 hours of sleep?—No If you could let your 20 year old self know one thing, what would it be? — Be humble. Time Stamped Show Notes: 01:15 – Nathan introduces Vincenzo 01:40 – Prospect.io is a sales software 02:00 – Recurring revenue from monthly plans 02:20 – Launched in January 2016 02:40 – June revenue was $17k 03:15 – Customer pays more the more they use it 04:10 – Average is $45/month 04:30 – How they have driven customers 04:50 – word of mouth 05:50 – Different types of customers 06:20 – Self-funded 06:45 – Team of 3 07:30 – The system in Belgium makes Vincenzo the sole founder 08:00 – Vincenzo started with other web businesses before he started Prospect.io 09:10 – His family (two kids) 09:35 – How he supports himself 09:45 – He lives off of savings and a very low salary 11:10 – The company breaks even 11:30 – Growth each month 11:50 – How they got such fast growth 13:15 – Customer churn is 6% monthly 14:25 – Customer acquisition cost is $50 15:00 – Lifetime value is $570 15:30 -- @VincenzoR on Twitter 17:35 -- The Famous Five 3 Key Points: Plan out financially how you be able to afford to start a new business. Don’t let your arrogance get in the way of your success. A success work life does not have to take away from a success home life. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Slack, Trello, and Appear – Online tools that Vincenzo uses for his business Show Notes provided by Mallard Creatives