Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers.  Famous Five: Favorite Book? – Rework What CEO do you follow? –  Josh Pigford Favorite online tool? — HubSpot CRM Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say “yes” as much as possible   Time Stamped Show Notes: 01:15 – Nathan introduces Ryan to the show 01:40 – Scripted is marketplace that matches businesses with writers 01:45 – Scripted has a subscription fee 02:19 – Scripted has raised a total of $15M 02:23 – Scripted was launched in 2011 02:26 – Ryan started in screenwriting 02:40 – Ryan shares how he started Scripted 03:04 – “We just followed the market” 03:12 – Toofr came before Scripted 03:50 – Ryan shares how Toofr came to life 04:17 – Ryan was using Genius software and had a drip campaign 04:35 – Ryan learned about Phyton 05:14 – Toofr is different from the original script 05:29 – Toofr is a SaaS model 05:32 – RPU 05:45 – Ryan put up the paywall in 2013 06:32 – Ryan used Toofr to learn web development 06:37 – Toofr is completely bootstrapped 06:45 – Team size 07:40 – Toofr has a hundred customers 08:00 – Gross customer churn 08:40 – Toofr relies solely on organic traffic 08:55 – Ryan shares why he thinks people leave Toofr 09:20 – Ryan shares the improvements that he can make to reduce churn numbers 10:10 – Toofr has 16K registered users 10:27 – Toofr’s competition 10:59 – “Hunter kicks my ass in SEO” 11:30 – Toofr has better data 11:59 – Toofr has multiple sources 13:20 – The Famous Five   3 Key Points: Learn as you go — as you build your business, be mindful of all the opportunities to learn. There are great advantages in working with a small team. Use your competition as motivation to make yourself better.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives