Jose Cayasso. He’s a growth hacker, co-founder and CEO of Slidebean, 500 Startups alumni, and a frequent flyer miles hoarder. Famous Five: Favorite Book? – The Lean Startup and Traction What CEO do you follow? – Josh Pigford Favorite online tool? — Amy@X.ai How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – Jose would tell himself that he had to quit his day job and create something for himself earlier   Time Stamped Show Notes: 01:38 – Slidebean has an office in New York City and Costa Rica 01:56 – Slidebean is a web-based tool for making presentations 02:00 – Slidebean focuses on making presentation more efficient 02:20 – Slidebean is a subscription service 02:26 – Most of Slidebean’s customers are previous PowerPoint users 02:38 – Team plans start at $49 a month 02:52 – A single presentation service is also available 03:00 – Most of the revenue are from the recurring model 03:14 – Jose started Slidebean in 2014 03:25 – Originally, it was focused on end users 03:40 – Slidebean shifted to businesses that are doing presentations monthly 03:58 – Churn went down from 15% to negative churn in revenue 04:15 – Gross customer churn is currently at 3.5% 04:42 – Jose tried different measures for Slidebean to improve the churn rate 05:09 – They changed the business model while keeping the subscription and premium value 05:28 – Slidebean caters to 2500 paying customers 05:45 – Average MRR is around $120K 06:06 – Jose is originally from Costa Rica and he’s not a fan of outsourcing 06:14 – “I still believe that office collaboration is the best” 06:38 – There’s a lot of talent in Costa Rica 08:07 – Team size is 22 08:17 – Slidebean has raised a small seed round 08:22 – “We’re in the break of profitability” 08:25 – Slidebean is burning around $25K a month 08:43 – Slidebean has raised a total of $850K on a seed round 09:08 – CAC is around $150 09:15 – It’s quite low because Slidebean competes in SEO 09:22 – Prezi is one of Slidebean’s competition 09:35 – Slidebean targets keywords through AdWords 09:56 – LTV is around $1000 or 18 months 10:39 – Total marketing cost is around $25K-35K including head count cost 11:17 – Gross margin is around 75-80% 11:53 – 2017 target revenue is $2M 12:03 – They don’t need to raise more money at the moment 13:00 – 2016 ARR is around $750K 15:25 – The Famous Five   3 Key Points: A shift in business model can allow your company to grow while still retaining its value and growth. Find the right keywords for your business and use AdWords to target them, it can help lower your CAC. The earlier you create something for yourself in life, the better.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives